Platform · the base website
A mortgage website with funnels built into it
Every plan includes a lead-generating website for you, your brokerage or your branch: fast static pages, a page per loan program, working calculators, a 1003-style application, your reviews — and the funnels, on the same domain.
What's on it
The site map we build for you
Home
- Hero with your best funnel
- Programs
- Reviews wall
- About you
- FAQ
Loan programs
- Conventional
- FHA
- VA
- USDA
- Jumbo
- DSCR
- Bank statement
- HELOC
- Reverse
Calculators
- Payment
- Affordability
- Refinance
- DTI
- DSCR
Apply
- 1003-style application
- Documents checklist
About & contact
- Your story, NMLS, licences
- Team pages (teams)
- Contact & booking
Funnels
- Your 1–8 funnels
- Result pages
- Thank-you pages
The core promise
Built to generate leads, built to be found
The base website is built for one job — turning visitors into applications and booked calls — and for being found: static pages built to score 90+, full JSON-LD schema on every page, answer-first content with FAQs, sitemaps and an llms.txt file.
Launch
From kickoff to live
- 01
Kickoff call
Programs, states, voice, compliance contacts. 30 minutes.
- 02
We write
Every page, program and funnel, answer-first, with FAQs.
- 03
We build
Static pages, schema, sitemaps, CRM and calendar wiring.
- 04
You approve
Review links for you and your compliance team.
- 05
Live
Single Funnel plans launch in about 10 business days from approval of copy.
Built for how borrowers actually decide
Borrowers rarely apply on a first visit. They read a program page, try a calculator, check your reviews, then come back from a text or a funnel. The base website makes each of those visits count, and the CRM remembers them.
- Loan officers — your name, your NMLS, your programs, your calendar.
- Brokers — your company brand with lender-neutral program pages.
- Branches & teams — a page per LO, routing, shared reviews.
Does a loan officer need a website if they have funnels?
Yes. Funnels convert traffic you send on purpose; a website earns traffic on its own through search, reviews and referrals checking you out. Borrowers and agents will look you up — the site is where they confirm you are real, licensed and helpful.
What pages does the base website include?
Home, about, contact, loan program pages for the programs you offer, five calculators, a 1003-style application, a reviews wall, legal pages and your funnels — all on the same fast domain.
Can I use my own domain?
Yes. We connect your existing domain or help you register one. If your company controls your main site, we can use a subdomain for funnels.
Who hosts the site?
We do, on a global edge network with SSL, backups and monitoring. Hosting is included in every plan.
How do edits work?
Send edit requests by email or the client portal. Content edits are turned around in about 2 business days and included in your plan.
Is it built on WordPress?
No. It is a static site generated from structured content, which is why it is fast and has little to patch. You do not need to log in to maintain it; we handle edits.
Will my site be accessible?
We build to WCAG 2.2 AA: keyboard navigation, contrast, alt text, captions and reduced-motion support. No site is perfect; our accessibility statement explains how to report problems.
Can a branch have one site with several loan officers?
Yes. Full Library includes three LO seats with their own profile pages and routing, and more seats can be added.
What happens to the site if I change companies?
We update NMLS details, licence lines and branding for your new company, after their compliance approval. Your domain and content move with you.
No question matches that.
Try fewer words, pick "All", or send us the question — we answer within one business day.
Next stage: booked
A website that's also a lead machine
Included with every plan from $249/mo. Book a call to see the sample lender site and plan yours.
Free 25-minute call · month-to-month plans · no ad spend required to start
